Friday, December 30, 2005

Devilish Denim: Jeans a Big Hit in Sweden

And so it continues (from…
Cheap Monday jeans are a hot commodity among young Swedes thanks to their trendy tight fit and low price, even if a few buyers are turned off by the logo: a skull with a cross turned upside down on its forehead.

Logo designer Bjorn Atldax says he's not just trying for an antiestablishment vibe.
"It is an active statement against Christianity," Atldax told The Associated Press. "I'm not a Satanist myself, but I have a great dislike for organized religion."

The label's makers say it's more of a joke, but Atldax insists his graphic designs have a purpose beyond selling denim: to make young people question Christianity, a "force of evil" that he blames for sparking wars throughout history.

[…] Cheap Mondays are flying off the shelves at 400 kronor (about $50) a pair. Makers say about 200,000 pairs have been sold since March 2004 - and little attention has been paid to the grinning skull and dark texts such as "Over My Dead Body."

[…] Swedish companies do not treat Christianity with the same respect in marketing that they afford other religions.

"No one wants to provoke Jews or Muslims, but it's totally OK to provoke Christians," he said.

I can't even add much of a comment. I have to admit it's a clever attack. Don't attack head on; don't go after adults; just add a little twist to the way kids see the world; just crack open the door of the soul to Darkness, an inch at a time.

This is the way the world ends
This is the way the world ends
This is the way the world ends
Not with a bang but a whimper.

T. S. Eliot, The Hollow Men (1925)